And they're aiming higher than Hooters. So to speak.
Meanwhile, over at Twin Peaks, a franchise based on a mountain lodge theme where the girls wear plaid tops, suspenders and hiking boots, CEO Randy DeWitt says that his breastaurant is a lot more high brow than Hooters.
'I knew guys like me would like a man cave where the waitresses are pretty and friendly, and we thought we could create a concept sufficiently differentiated from Hooters,' he said.
'I thought Hooters had taken the low-brow route, and we're taking the high road. We have higher-quality food, and the uniforms on our girls are more finished. Hooters is more blue collar. We do well where Hooters isn't accepted.'
I can't even begin to explain everything that's wrong with this.
(thanks for pointing this out, you-who-know-you-are)
3 comments:
I read this a few weeks ago and it just left me feeling....deflated. It makes me feel like feminism, and my activism, and my distaste for this type of objectification is for nothing. I mean, why bother fighting it? Clearly I should just put on a tight shirt...
I know what you mean. Some days it's hard to believe it's worth it - not only because this shit is still going on, but because so many of the voices raised in opposition to it are saying the solution is to reduce the presence of women in public life...
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