Tuesday, July 7, 2009

Things I Could Do Without
~ by Jay

This paint ad.


The line at the bottom reads "You deserve a paint which will age well".

(Found at Sociological Images.)

6 comments:

Tea said...

It's almost a shame I don't use Ripolin paint, because I won't now be able to take satisfaction in ceasing use immediately.

DBV said...

OMG - I laughed out loud. I am sorry, I do think it's funny. I guess you think it crosses the line? But how many times have you painted a room only to have it sludge down - especially doors and trim - and that IS what it looks like!

Jay said...

DBV, in case you really don't get it, I'll explain. It's a picture of a part of a woman, not an actual woman, and that's part of a pattern of objectification in advertising that I find very disturbing.

And it takes it for granted that an older woman's less-than-perky boobs are a Bad Thing, and plays that for laughs. Sagging paint is a problem. "Sagging" boobs, often the result of breastfeeding, are normal, and still do everything they need to do.

"Breast is best", right? Women have to breastfeed their children or they're unnatural - but then they have to look as if they DIDN'T breastfeed, or they're old paint.

Can you hear me now?

Mary said...

Jay, do you read Shakesville? Because they actually have a series about using disembodied parts (ALWAYS seems to be a woman, doesn't it?) in advertising.

*sigh*

Jay said...

Mary, I do read Shakesville but I'd forgotten that series. And yes, it always is women, and *sigh* right back atcha.

Anna said...

:( my first thought is that some woman had to pose for this...

also, paint (even cheap paint) doesn't do this if you apply it properly.